Visual Merchandising, Concepts, Styling, Engagement.
BRANDING YOUR BUSINESS.
How you present yourself and your business is more important today than ever
ESTABLISHING YOUR CHARACTER
How you present yourself and your business is what it is all about
The ART OF CONCEPTS
COLOR AND STYLE.
Style and attitude must strike a chord with your viewer
What Makes For A Great Visuals?
This is a process that should be thoughtfully laid out and executed upon. Like all great design, visual design very, very rarely happens by accident. While there’s no way to cover all the principles of color theory, I’ll give you a few process pointers that will direct you towards great visual design.
Don't Waste Time
1. Find out what you’re up against. Get the style guides and brand guidelines from the client as soon as you can. Don’t waste time building something (even with low-investment visual design like moodboards) that’s going to have to be undone. Ask for these on day one, even – if they don’t exist
2. Find out who you’re designing for. I know you’re already doing this because you’re a good designer and good designers never, ever skip the research phase of a product’s design. So understand the stakeholders and the users early on so that you can later please the heck out of their eyeballs.
Early Bird Get's The Worm
3. Start visual design early on. Collect moodboards, build out the personality of the product, or even just jot down some adjectives that will be the foundation for the product’s visual design. Make sure it follows the research findings you’ve already acquired and that it is in line with your client’s branding (if it exists), and make sure it’s not tacked on at the end.